SEO Tips for Squarespace Websites in the UK
Make Your Squarespace Website Work Harder for You
Squarespace is well-known for beautiful design and ease of use, but many UK users struggle with SEO. With a few expert tweaks, you can turn your Squarespace site into a search engine performer. In this guide, we’ll share proven SEO tips tailored for UK businesses and explain how a developer can take your site’s performance to the next level.
Tip 1: Start with Keyword Research
Use UK-specific search terms to target your audience effectively.
- Use tools like
Ubersuggest,
Ahrefs, or
Google Keyword Planner
- Focus on regional language (e.g., "solicitor" vs. "lawyer")
- Include location-based terms ("London bakery", "Manchester web designer")
Tip 2: Optimise Page Titles and Meta Descriptions
Squarespace allows you to edit titles and descriptions for each page.
- Keep titles under 60 characters and include target keywords
- Use meta descriptions to encourage clicks—stay under 160 characters
Tip 3: Improve Heading Structure and Content Hierarchy
Use heading tags (H3, H4) consistently for clarity and SEO benefit.
- H3 for section headings, H4 for sub-points
- Use keywords naturally in headings and throughout your content
Tip 4: Add Alt Text to All Images
Squarespace lets you add alt text easily—don’t skip it!
- Describe what’s in the image using relevant keywords
- Helps visually impaired users and boosts your SEO score
Tip 5: Use Clean, Keyword-Friendly URLs
- Keep URLs short, readable, and free of symbols
- Example:
/web-design-londoninstead of/page1234?abc
Tip 6: Set Up Basic Analytics and Search Console
Track performance and fix issues quickly.
- Connect to
Google Analytics and
Google Search Console
- Submit your sitemap and monitor keyword rankings
Tip 7: Ensure Mobile and Speed Optimisation
Squarespace templates are mobile-friendly, but testing matters.
- Test your site on multiple devices
- Compress large images for faster loading
- Consider advanced speed optimisation with a developer
Learn more about our SEO and Digital Marketing services.
Bonus: Consider Developer Enhancements
Squarespace does a lot—but a web developer can do more:
- Add structured data for rich search results
- Improve site speed and performance
- Implement advanced design and layout changes
Check out our Website Maintenance & Support for ongoing SEO help.
Conclusion
SEO is a critical part of building a successful online presence. While Squarespace gives you the basics, expert SEO and development support can help you rise above competitors in the UK market.
Want to improve your Squarespace SEO? Contact us today or browse our portfolio to see how we help UK businesses grow.